We are relaunching with limited capacity on Saturday, January 22! Please note our recently updated COVID-19 UPDATES & SAFETY PROCEDURES for more information.

Rocky Mountain Food Tours

No one decides to completely change their business model in just five days for fun. They do it out of necessity.


RMFT Gift Box 4-Image Banner


Just two months ago, we were busy with new restaurant recruitment, creating new tour routes, and getting ready to post multiple job openings. The future was bright, and we were excited for the summer of 2020. Last year, we experienced a 30% growth over the previous year, and we were on track to do even better.

What came next threw everyone for a loop. Our business, along with others, came to a screeching halt overnight. The two industries our business relied on most, dine-in food service and tourism, were shut down under fast-moving restrictions. And while we understood the restrictions and did not disagree with them, we couldn’t help but feel a sense of loss. We quickly began cancelling tours, cutting hours, cancelling marketing contracts, and processing refunds for summertime tour deposits to the tune of thousands of dollars.

In the beginning, I was shocked. Was this even real? How could things change so quickly? It was easy in those early days to feel overwhelmed by the weight of it all, and not just about my business or the economy or anything that could be eventually repaired, but about the lives of those who were threatened by this invisible virus wreaking havoc throughout our communities.


RMFT Packaging Supplies


A few weeks passed, and my naive optimism that things would soon return to normal began to fade away. What came in like a lion would not, in fact, go out like a lamb. Our recovery would take longer and be much more gradual. Restrictions, though they were layered on quickly, would be peeled off slowly, revealing our “new” normal – whatever that may be.

Watching businesses innovate and pivot was inspiring to me. Breweries setting up deliveries ice-cream-truck-style, cafes turning into grocery stores, chefs offering ready-to-make meals with online cooking classes all proved to me how resilient and creative people truly are. Certainly there was something we could do to stay relevant and continue “singing our song,” if you will, albeit with a few new lyrics.

Our strengths lie in telling the story of our community through its food and culture. And while we cannot bring people into our community through our tours, we decided to find a way to bring some of what makes our community great to the people.


RMFT The Start of Box Assembly


Originally, we pursued an idea that ended abruptly with a closed door. We had spent a decent amount of time on this idea, and thankfully we had begun the process of getting our sales tax licenses in place as they would be needed for the idea we did eventually land on.

We had a staff meeting on Friday late afternoon to brainstorm. Someone brought up gift boxes. This was actually something I thought of more than five years ago but didn’t pursue due to the logistical challenges I knew would be involved.

After sleeping on it, I decided to go full-steam ahead. We might not be able to do food tours, but we could deliver locally-curated gift boxes safely, giving people the opportunity to celebrate their moms while maintaining social distancing practices.


RMFT Gift Boxes in Car


By Sunday night, less than 48 hours later we had built out a new Shopify website and curated products to launch an online pop-up store featuring Mother’s Day Gift Boxes. Each box had a theme and was filled with products sourced as close to Colorado Springs as possible.

More than 50 friends and family members agreed to review the site and provide their feedback, which helped us whittle our main product offerings down from six to three, and also create a new product we hadn’t even considered.

By Wednesday morning, five days after our brainstorming meeting, we went live. In the first 24 hours, we sold more than 50% of our boxes!

We had 10 days to sell the remainder, which only took eight days, even after adding new inventory. While monitoring the sales, we were frantically working out the myriad of details – packaging, printing custom cards, product lists that would be inserted into the boxes, delivery routes, etc. Then came the actual box assembly. With no exaggeration, we spent three hours just tying bows!

Nearly 80 boxes went out for delivery the weekend of Mother’s Day, and the previous two weeks of exhausting work was rewarded with lots of mamas feeling loved and appreciated. We also had the opportunity to help support multiple local businesses during a tough time including Bonbon Bombardier, CocoPrana, Pikes Peak Lemonade, Loyal Coffee, The Queen’s TEApothecary, and Simple Body. It was tough, but satisfying work.


RMFT Gift Box on Doorstep


Rest assured that we will be back to leading food tours when the time is right. But for now, we are proud to have accomplished something that met a need and helped our community. Be on the look out…they say Father’s Day is coming up soon, and we all know how hard it is to shop for dad!!

Oh, and I almost forgot to mention something too sentimental, too serendipitous to leave out – Mother’s Day this year was on May 10, the same day my mom and I started this business exactly 10 years ago. What better way to celebrate the coming of age of our business and to show the world (and ourselves) that this old dog can still learn new tricks.

To Hope and Good Health – Samantha Wood, Owner



attractionseditor's pickevents & holidaysgift ideashistorylocal diningtours we've takentravel

Search Posts

Recent Posts


local dining

Tips for Eating Out This Winter — Where to Go, What to Bring, and Why It’s Essential

January 6, 2021

Supporting local has never been more important! We’re giving you all the details on where to find comfortable outdoor dining, what to bring to stay warm, and ways you can support local businesses if you can’t go out! In just the past three months, over 10,000 restaurants across American have permanently closed due to the … Read more Tips for Eating Out This Winter — Where to Go, What to Bring, and Why It’s Essential

Read More
editor's pick

What Did We Write About in 2020? Here’s Our Blogroll Recap!

December 23, 2020

The year 2020 was unexpected in many ways, but we are proud to have launched our first pop-up gift shop! Though many of our grand food tour plans got derailed in 2020, we are still proud of what we accomplished! Even while we were shut down, we continued to faithfully post to our blog every … Read more What Did We Write About in 2020? Here’s Our Blogroll Recap!

Read More
local dining

Where to Satisfy Your Sweet Tooth in Colorado Springs

December 9, 2020

Too-good-to-be-true chocolates, luxurious baked goods, fried to perfection donuts, and more — Colorado Springs has it all! Here at Rocky Mountain Food Tours, there’s nothing quite like the holidays to get us craving some sweet treats! From buttery baked goods to healthy sweets, and of course, the creamiest of ice creams, Colorado Springs is full … Read more Where to Satisfy Your Sweet Tooth in Colorado Springs

Read More
events & holidaysgift ideas

Rocky Mountain Food Tours’ 2020 Local Gift Guide

November 25, 2020

‘Tis the season to shop local and with the help of our 2020 gift guide, you’ll have no trouble finding meaningful gifts for your friends and family members this year! It’s time to end 2020 on a high note, so empty that Amazon shopping cart and opt for buying gifts from Colorado Springs’ amazing local … Read more Rocky Mountain Food Tours’ 2020 Local Gift Guide

Read More


Follow Us


We write a new blog article every two weeks! Stay on top of foodies news in Colorado Springs, plus be the first to hear about new food tours and receive exclusive discounts.

  • This field is for validation purposes and should be left unchanged.



View Calendar